atelier dna

Design Laboratory

Moscow Does Not Believe In Tears*

2011. A new facade for Moscow's Puskinski Cinema.
Our project begins by looking away, by avoiding eye contact. Our project opens in darkness until it suddenly flickers to life. A 
film leader: 5 (sweep), 4 (sweep), 3 (sweep), 2 (sweep)... A mask appears: a mask that both shields and reveals, a disguise that 
can change; it can be an announcement for an upcoming film or a screen that shows a film--maybe an old film that has by now become 
commercially obsolete but that, regardless, is still worth watching.
Or the mask can react to what's happening around it, behind it. It can react to the sound of the audience inside the cinema. When 
they laugh, real-time fractal generated images light up the mask/screen like fireworks.
You can walk behind the the mask; you can climb up behind it. It is made of steps/seating.
Some of the steps widen to the size of narrow platforms.
Behind the mask is a place for people to spend time--before a film or after. From the park you can see people walking, standing or 
sitting behind it.


*The most popular film in the history of Soviet cinema, (directed by Vladimir Menshov, 1979), it won an Oscar for Best Foreign Film 
in 1980 and attracted 84.4 million viewers during its first year.